Neohorizon DigitalThe 17 checks we run first
This is the actual list we work through before we quote a business. Most of it you can run yourself in an afternoon without paying for a single tool, and several items find problems that have been costing enquiries for years.
We send these by hand, usually within one business day — there is no autoresponder behind it. One email, no sequence, no sales calls.
The whole list, in outline
The PDF adds how to run each check, what a failing result looks like, and what to do about it. The headings themselves are here because a lead magnet that hides its contents is not much of an offer.
Local signals (6 checks)
- Name, address and phone identical across every listing
- No duplicate or unclaimed listings for the business
- Review count and velocity compared against your three nearest competitors
- Every review from the past 90 days answered
- Listed on the directories that matter in your specific market
- Map pack position checked from several points, not just your own front desk
Technical (6 checks)
- Largest Contentful Paint under 2.0s on a mobile connection
- Every page reachable within three clicks of the homepage
- No pages accidentally noindexed or blocked in robots.txt
- Images sized, compressed and served in WebP or AVIF
- Booking or chat widget not blocking the first render
- Search Console coverage report free of unexplained exclusions
AI visibility (5 checks)
- LocalBusiness schema, with the right subtype, present and valid
- Business description identical on your site and every directory
- Key pages open with a direct answer, not a marketing sentence
- At least one third-party source describes the business factually
- Twenty customer queries logged across ChatGPT, Perplexity, Gemini and AI Overviews
Run into something you cannot fix? Send it to us and we will tell you what we would do.
Prefer we run the checks for you?
The audit covers all 17, plus a competitor comparison and an AI visibility baseline, and comes back as a prioritised fix list.